Burberry paired up the classic trench and one of its favourite fashion faces, Rosie Huntington-Whiteley to launch new fragrance, Burberry Body

And I think it's a win-win
Watch the behind the scenes video http://www.marieclaire.co.uk/news/beauty/530531/watch-rosie-huntington-whiteley-smoulders-in-new-burberry-body-video.html