Freja Beha Ericsen stars in the fragrance’s ad, shot by David Sims, and accompanying video, shot by Johan Renck.
Valentina, the first new fragrance for the house under Piccioli and Grazia Chiuri, is slated to launch in Europe this September as part of a new licensing deal with Puig.
The eau de parfum has notes of Calabrian bergamot, white Alba truffles, jasmine, Amalfi orange blossom, tuberose, wild strawberries, cedar, and amber, according to Women’s Wear Daily.
“We shared with Puig our vision of the brand’s style and values—iconic design elements, respect for the brand’s heritage and our contemporary personal style,” Piccioli told WWD. “Puig as an expert in the fragrance field then translated these elements into a scent which represents these values.”
“Harmony, beauty, joy and balance are what we strive to achieve; it is one of the reasons why we found this job a very stimulating challenge,” said Grazia Chiuri.
credit to http://fashionetc.com/news/beauty/2542-valentino-valentina-fragrance and
http://www.wwd.com/beauty-industry-news?module=tn#/article/beauty-industry-news/puig-valentino-set-for-fall-launch-of-valentina-3730750
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