venerdì 22 giugno 2012

Gucci has announced Blake Lively as the face of its new fragrance Gucci Première

 Gucci Creative Director's Frida Giannini, said, about the announcement  “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
Blake has already shot a short film campaign, which was directed by Nicolas Winding Reen  and the print campaign for the new fragrance shot by Mert & Marcus,
About her new role Blake said: 'It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance.'
 Gucci Première will be launched worldwide from July 2012.


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