Madonna and daughter Lourdes has tapped Georgia May Jagger as the star of their Material Girl collection’s back-to-school campaign

Jagger told vogue.co.uk
"It all came together rather quickly," 
 "My agent received a call from the Material Girl team saying Lola and Madonna wanted to work together with me. From talking with Lola, she and her mum liked my style and thought it would be a good fit. I've always admired Madonna's style and I'm thrilled to be working with her and Lola. I dressed up like her for a school dance once!"
"The campaign will break this summer," she added. "I'm sworn to secrecy until then, but we shot in NY and it was great fun."